The background

This retailer used gfknewron to get a complete overview of its business-relevant market, supplier, and consumer data. Looking at the insights, it noticed that most category sales in its store showed growth, but vacuum sales were on the decline.

The action

Looking more closely at the vacuum category, this retailer found that there was growth among robot vacuums, but all other vacuum types were not performing. It revised its strategy to stock more robot vacuum models and remove several older models of vacuums that consumers were no longer buying.

The result

9% increase in sales growth in the vacuum category, driven by sales among robot vacuum cleaners.



sales growth

Capitalizing on opportunities and mitigating risks