The background

As Q4 peak shopping weeks approached, this retailer was looking to promote a TV model to its core Gen Z audience. It wanted to know which manufacturer and which model were most appealing and offered the best opportunity in this segment.

The action

The category team used gfknewron to review its product leaderboard and found that 55-inch TVs offered a major opportunity, then it dug into the brands with the highest demand in that category. They then used gfknewron Consumer to understand how this target group shops and what drives them to buy to ensure the promotion was planned with the right messaging and on the right channels.

The result

19% increase in promotional units sold among this target audience and an easily measurable ROI on the campaign, justifying further future investments.



promotional units sold

Running effective promotions