The background

This brand found that its shoppers were spending a lot of time researching laptops on its website but weren’t converting into sales. Within gfknewron, it found that the shoppers lost online were not easily able to compare laptop brands and features online – an important purchase driver among its key Gen X target audience.

The action

This retailer integrated an online comparison tool, giving their audience all the background needed to run their research. For its internal purposes, the retailer also used GfK for better pricing intelligence and alerts to know immediately when competitors change prices.

The result

Website conversions among laptop buyers improved by 4.5% and also began taking immediate actions when a competitor was trying to undercut on prices.



website conversion

Knowing which brands you lost shoppers to – and why