The background

This retailer noticed that one supplier of headphones was gaining significantly more revenue after a successful product launch. Its team wanted to know why.

The action

This retailer looked into its Opportunity Review within gfknewron to find that despite a 9.9% increase in revenue on its channels, the supplier’s overall market revenue had increased by 20.9%. It immediately set a meeting with the supplier to understand the gap.

The result

After an open meeting, the supplier agreed to better promote its products at the retailer, increasing sales of the product and revenue for the retailer.



revenue growth

Developing the right industry partnerships